MIDPOINT TRADE BOOKS TO DISTRIBUTE WHIFF!,
NEW NON-FICTION TITLE FROM QUIMBY PRESS

Agreement Covers U.S. Distribution of Treatise On
“The Revolution of Scent Communication in the Information Age”  

NEW YORK, June 18, 2008 --  Quimby Press announced an agreement with Midpoint Trade Books, Inc., providing for U.S. distribution of Quimby’s new non-fiction title Whiff! The Revolution of Scent Communication in the Information Age.  New York-based Midpoint, a major distributor for independent publishers, serves conventional and online retailers including Amazon, Barnes & Noble, Borders, Ingram, Hudson News, Walden Books, and others.

“I’m very pleased at what this agreement means for Whiff! and for the opportunity to share our research and insight on scent communication,” said its lead author C. Russell Brumfield.  “I’m grateful to Midpoint for taking on the title.” 

Whiff! is slated for hard cover release on June 20.  The book and its authors will be featured later this month at the Scent World Expo in New York, the first global conference on the use of scent for marketing and branding.  The conference (www.scentworldexpo.com) runs from June 29th through July 1st at the New York Marriott Marquis, and Brumfield will deliver the keynote address. 

A spokesperson for Quimby said the agreement with Midpoint covers only English language publication and that translations are in progress.  Additional marketing plans for Whiff! include the recently launched website www.whiffbook.com; a blog; and teleseminar series at www.askthewhiffguys.com; speaking engagements; and a nine country book tour covering 18 cities.  Whiff is expected to reach retail stores in September.

Additional information on Quimby Press, including submission guidelines for authors, is available online at www.quimbypress.com. 

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